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5 Powerful Ways A Copywriter Will Grow Your Business

Updated: Jul 28, 2022

Marketing copy is the most effective aspect of growing an online-based business. But it takes more than writing whatever comes to mind. The words you use need to make a connection, tell a story, and persuade a skeptical reader. Usually all at the same time. Great copywriters are word experts who understand how to combine the art of persuasion with the science of SEO. This leads to getting you more traffic to your website, more awareness from your advertisements, and ultimately more sales.


Here are five ways a copywriter can help grow your business.


1. Crafting a spot-on unique selling proposition

Your USP is what sets you apart from all your competitors and makes you the obvious choice for your future client. Crafting the perfect USP is a difficult game of balance. Finding the right words, in the best order, with flawless articulation. Balanced with the careful consideration of what your future client is looking for and how they communicate. The end result should be a USP that commands attention and make it crystal clear why you will deliver the results your future client is seeking.


2. Writing a high-conversion sales page

Your website’s sales page is the center of your marketing efforts. So there's a lot of pressure to get this piece exactly right. There are lots of parts that have to come together for this to be the well-oiled conversion machine you need it to be. From your attention-grabbing headlines, all the way down to your irresistible offer, every perfectly placed word has a purpose. Leading your future client to their solution—you!


3. Staying connected with email marketing

It's no secret that email marketing is one of the most effective ways to stay connected with your audience and increase sales. But blasting your email list with generic promotions is a sure-fire way of getting ignored or landing in the spam folder. Profitable emails that keep your email list warm need to be intriguing and relevant. Valuable and interesting emails are something your audience will look forward to. Professional copywriting is a way to stand out in the inbox, keep your audience engaged, and guide them towards their next step with you.


4. Providing value with lead magnets

The foundation of copywriting is creating content that attracts attention and compels action. One way to create content your clients love is through lead magnets. Lead magnets offer value in exchange for contact information which helps you grow your connections. These connections are people interested in what you have to say enough to hear more from you. Providing valuable content through lead magnets is one way to gain more trust with your future clients. At the end of the day, your audience will feel confident to invest their money into your product or service.


5. Creating a consistent brand voice

Who better to write the script on taking care of your brand voice than a professional word wizard? You put countless hours and precious energy into your business. A tone guide is a tool to create a strong and consistent brand voice. This ensures that all your content sounds like it’s coming from the same source, no matter who is writing it. Tone guides are important to protect your reputation and prevent confusion.


Your business depends on great marketing copy to attract and convert customers. Contracting with a professional copywriter is a great option to achieve these goals when you don’t have the time or skills to meet your marketing goals on your own. If you want to improve your skills, check out my free resources. If you’re ready to take your marketing to the next level, reach out to me for a free discovery call!


 


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