Updated: Jul 15, 2022
With most people spending time online daily, your business has the best chance to grow when you have a digital presence. And out of dozens of marketing strategies, email marketing continues to dominate. Why? Because it’s huge. More than 4 billion people use email on a regular basis. That number is projected to increase significantly over the next few years. It makes sense when you think about the fact that you need an email to do anything online.
Email still ranks #1 as the most preferred method of communication with businesses across all age demographics. Breaking down the benefits will help you understand how helpful email marketing is to grow your business.
So what is email marketing? 🧐
Simply put, email marketing is a dynamic way for businesses to connect with their audience. The goals of each individual email will be different, but the results of the entire marketing campaign are usually the same.
Reach your audience ➡️ give them value ➡️ and lead them to take the desired action.
The desired action is something along their journey to purchasing your product or service.
Email marketing involves different types of emails. Email sales funnels, for one, are sequences that work to educate potential customers and guide a purchase decision. Think of this as bite-sized pieces of a sales page in email form. Funnels are popular with online coaches and entrepreneurs who want to persuade their subscribers to buy.
Another type of email marketing is digital newsletters. These are a great way to keep your subscribers informed on topics they love or changes to your business. Think of these as tiny blog articles with a more personalized touch. And when you provide content your subscribers love, they'll look forward to seeing your email.
The Power of Email Marketing
When it comes to any type of marketing, it's best to let the numbers talk.
64% of small businesses use email marketing. A huge number like that could only mean one thing—it's profitable.
79% of marketing experts say that email is their preferred marketing tool. They would even choose email marketing over social media.
99% of email users check their inboxes every day. For 58% of people, checking their email was their first task of the day.
73% of people prefer to hear from brands and businesses they love through email. Compared to only 17% who prefer social media.
85% of people like receiving promotional emails from companies they do business with.
Email is 40 times more effective at acquiring new customers than Facebook or Twitter.
Those are seriously impressive numbers.
With numbers like these, it's easy to understand that email marketing is one of the best ways to grow your business and increase sales revenue.
A lot of brands and businesses use email marketing. This is both good and bad news. Good because we know how well it works. Bad because you have the big job of standing out in the crowd... or in this case, standing out in the inbox.
The key to standing out is to have incredible copy. You have to make every word matter, from the subject line to the closing line. Even the most thought-out email campaign will flop if it's poorly written. The great news is that email marketing is forgiving. If you've noticed a dip in open rates or an increase in unsubscribes, all you need to do is re-engage them by optimizing your copy. A professional copywriter is a great way to take your email marketing to the next level. Copywriters know how to be persuasive in a natural yet effective way. Most will also have the necessary experience to ensure your email isn't landing in the spam folder.
Starting email marketing doesn't have to be the daunting chore it sounds like. You likely already have everything you need to start. All you need is an email list (don't worry if it isn't very long yet) and something to say! Focus on providing valuable content and being consistent. Check out my guide to writing sizzling subject lines under the resources tab!
And if you're ready to take your email marketing to the next level, schedule a free discovery with me.