At its core, copy is how you bring awareness to your brand, service, or product. Copy is literally everywhere. Every business in every industry needs amazing copy if they want to survive. This is what makes copywriting one of the most valuable tools a business owner has. From solopreneur to Fortune 500, copy is what gains the attention of your ideal customer. And convinces them that you’re the best choice. By constantly testing and improving your copy, the rate of your sales will know no boundaries.
Here are the top 5 reasons why copywriting is the most powerful marketing tool.
1. Copywriting captures attention
The first step to any conversion is awareness. Without potential customers knowing about you, they would never know are their solution. The right combination of words has the power to stop feet in their tracks. Or rather—stop a thumb from scrolling... But not all copy is good copy. It’s important to create copy that pulls people in without being pushy or "sales-y". Because if there is one thing people hate, it's being sold to. This is where having a deep understanding your audience comes into play. Knowing your audience will help you write messages that not only make a sale but also make a connection. This brings us to number two...
2. Copywriting creates a connection with your audience
The best copy is copy that speaks to the needs and wants of its audience. As one saying goes "sometimes the best copy to sell a car is: car for sale". But it isn't always as easy as it sounds. Your copy must reflect how much you understand your audience and their pain points. When you make a connection, you position your business as a resource they can trust and turn to. Doing this takes a flow of consistent copy that resonates in new ways. And knowing when, where, and how to make the connection.
Remember that copy makes sales. Connections make multiple sales.
3. Copywriting makes you unique and relatable
In a sea of businesses, you have to stand out. A great way to do this is with amazing copy that grabs attention and builds intrigue. By using your unique voice and value, you show your ideal customers what makes you different. You also show them why they should trust you and not your competitor. Relatability is important. Copy converts more often when customers are able to see their future in what you promise. They’ll know that you understand them and will be willing to put money on the fact that you'll help them. That leads us to reason number four...
4. Copywriting positions you as the obvious choice
Good copy gains attention, and great copy sells. This involves the fine science of converting features into benefits. Because at the end of the day, people don't care about what you do. They only care about what you can do for them. And when your copy is on point, it's easy for them to understand why you're the only way they can get what they want.
5. Copywriting drives up sales
Ultimately, you want the freedom to spend more time on what you love to do. And unless you're a career copywriter, spending hours writing the perfect headline isn't your idea of a good time. The way to get more time for what you love is to make more sales. The way to make more sales is to have great copy! One perfectly worded advertisement or sales funnel has the potential to make thousands of dollars in revenue. Some entrepreneurs take years to figure this out—and even longer to master copywriting if they want to do it themselves.
Without good copy, businesses risk struggling to make sales. Which is usually the reason businesses fail to stay in operation. Having a professional copywriter on your team is like a well-oiled machine that runs on autopilot. Allowing you to focus on other areas—or take that much-deserved vacation.
Ready to add professional copywriting to your marketing toolbox? Reach out!